Why connect Nightwatch with Google Analytics and Search Console?
Why connect Nightwatch with Google Analytics and Search Console?
Integrating Nightwatch with your Google Analytics (GA) and Google Search Console (GSC) accounts bridges the gap between various data sources, presenting a unified view of your website's performance metrics in a singular, user-friendly dashboard.
Centralized Data Management: By connecting to GA and GSC, you're essentially streamlining your data management. All your vital organic search data, traffic metrics, and other relevant information from these platforms are synchronized and made accessible within Nightwatch.
Enhanced Keyword Analysis: The integration facilitates more robust keyword analysis by amalgamating your website’s organic search data from GSC with Nightwatch’s analytics. This collective insight can significantly improve your understanding of keyword performance and ranking trends.
Comprehensive Traffic Insights: Traffic data from GA, including acquisition data, is imported directly into your Nightwatch dashboard. This provides a holistic view of your website's traffic, enabling you to assess the effectiveness of your SEO strategies in driving organic traffic.
Improved Decision Making: With all crucial data at your fingertips, you can make well-informed decisions to optimize your SEO efforts.
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⚠️ To make the connection work, you need to ensure that your GA properties are correctly set up in your Google Analytics account:
Follow the steps here.
Start connecting Nightwatch with your GA and GSC account
If you haven't connected your GA account with Nightwatch initially, you can do it any time by clicking on your user icon, going to Settings, and enabling connection under the Google Analytics tab.
Note: If you have more than one Google Analytics account, you must connect all of them to your master account in your Google Analytics settings. After completing this, all properties will show up in Nightwatch.
Once the connection above is successful, you can now connect different properties to your URLs. To do so:
Click on your desired URL,
Click on Settings in the sidebar,
In the configuration tab, choose the GA property you want to connect your URL with:
If you get a notice below:
There was a problem getting your profiles: Authorization error. Reconnect your Google account.
It means that your Google Authorization expired. You can easily resolve this by reconnecting your Google Account in your account's settings.
All you need to do is to:
click on the user icon in the top navigation,
click settings
in the Integration tab, reconnect the account and authorize it again.
Reading the GA and GSC data directly in Nightwatch
Once all the settings mentioned above are set, there are a few places where you can set up and read the GA and GSC data in your Nightwatch account:
1. Traffic dashboard
You'll be able to see it as soon as you enter into a URL dashboard:
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2. Graphs within a URL
You will see that these data are made available in the graphs where its URL is connected to GA and GSC:
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3. Pinned graphs
You will see that these data are made available for the pinned graphs where its URL is connected to GA and GSC as well:
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4. Keywords list
You can also set your keyword columns to display these GSC data:
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Click on these links to learn more about these features: