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Integrating with Google Analytics and Google Search Console
Connecting Google Analytics and Google Search Console
Connecting Google Analytics and Google Search Console
Start connecting with GA and GSC to see even more data in Nightwatch.
Maja Nagelj avatar
Written by Maja Nagelj
Updated over a week ago

Why connect Nightwatch with Google Analytics and Search Console?

Nightwatch allows you to connect your account with your Google Analytics (GA) and Google Search Console (GSC) account in order to synchronize organic search results data with Nightwatch, as well as allows you to see all the data you need under a single dashboard.

This integration will also bring all traffic information directly to your dashboard.

⭐️ You can connect your Nightwatch account with your old UA properties and new Google Analytics 4 properties. ⭐️

On this page:

⚠️ To make the connection work, you need to ensure that your GA properties are correctly set up in your Google Analytics account:

Follow the steps here

Start connecting Nightwatch with your GA and GSC account

If you haven't connected your GA account with Nightwatch initially, you can do it by clicking on your user icon, going to Settings, and enabling connection under the Google Analytics tab.

Note: If you have more than one Google Analytics account, you will need to connect all of them to your master account in your Google Analytics settings. After completing this, all properties will show up in Nightwatch.

Once the connection above is successful, you can now connect different properties to your URLs. To do so:

Screen Recording 2021-06-24 at 01.13.40.39 PM

  • Click into your desired URL,

  • Click on Settings in the sidebar,

  • In the configuration tab, choose the GA property you want to connect your URL with:

❗️When setting up GA4 properties on your Google Analytics account, make sure to add the analytics tag to your website, otherwise, your property won't collect any data. ❗️

Reading the GA and GSC data directly in Nightwatch

Once all the settings mentioned above are set, there are a few places where you can set up and read the GA and GSC data in your Nightwatch account:

1. Traffic dashboard

You'll be able to see it as soon as you enter into a URL dashboard:

  • Total Sessions: Sum of sessions in selected time period. Change is calculated by comparing sessions from the previous period.

  • Under Audience:

    • Page Views: The number of page viewed by audience on specific dates.

    • Users: The number of known users on your website.

    • Bounces: A bounce is reported when a user’s session only contains a single pageview.

  • Acquisition: The different methods to which people visit your website.

  • New/Returning: The number of new and returning audience on specific dates.

2. Graphs within a URL

You will see that these data are made available in the graphs where its URL is connected to GA and GSC:

  • GA data dimensions such as Sessions, Pageviews, and Users,

  • GSC data dimensions such as Clicks, Impressions, Search Console Positions, and CTR

3. Pinned graphs

You will see that these data are made available for the pinned graphs where its URL is connected to GA and GSC as well:

  • GA data dimensions such as Sessions, Pageviews, and Users,

  • GSC data dimensions such as Clicks, Impressions, Search Console Positions, and CTR

4. Keywords list

You can also set your keyword columns to display these GSC data:

  • Clicks, Impressions, Search Console Positions, and CTR

Click into these links to learn more about these features:


Check out our tutorial on Youtube:

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