Why connect Nightwatch with Google Analytics and Search Console?
Nightwatch allows you to connect your account with your Google Analytics (GA) and Google Search Console (GSC) account in order to synchronize organic search results data with Nightwatch, as well as allows you to see all the data you need under a single dashboard.
This integration will also bring all traffic information directly to your dashboard.
⭐️ You can connect your Nightwatch account with your old UA properties and new Google Analytics 4 properties. ⭐️
On this page:
⚠️ To make the connection work, you need to ensure that your GA properties are correctly set up in your Google Analytics account: |
Start connecting Nightwatch with your GA and GSC account
If you haven't connected your GA account with Nightwatch initially, you can do it by clicking on your user icon, going to Settings, and enabling connection under the Google Analytics tab.
Note: If you have more than one Google Analytics account, you will need to connect all of them to your master account in your Google Analytics settings. After completing this, all properties will show up in Nightwatch. |
Once the connection above is successful, you can now connect different properties to your URLs. To do so:
Click into your desired URL,
Click on Settings in the sidebar,
In the configuration tab, choose the GA property you want to connect your URL with:
❗️When setting up GA4 properties on your Google Analytics account, make sure to add the analytics tag to your website, otherwise, your property won't collect any data. ❗️
Reading the GA and GSC data directly in Nightwatch
Once all the settings mentioned above are set, there are a few places where you can set up and read the GA and GSC data in your Nightwatch account:
1. Traffic dashboard
You'll be able to see it as soon as you enter into a URL dashboard:
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2. Graphs within a URL
You will see that these data are made available in the graphs where its URL is connected to GA and GSC:
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3. Pinned graphs
You will see that these data are made available for the pinned graphs where its URL is connected to GA and GSC as well:
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4. Keywords list
You can also set your keyword columns to display these GSC data:
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Click into these links to learn more about these features:
Check out our tutorial on Youtube: