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Customizing your keyword columns
Customizing your keyword columns

Customize your keyword columns to display the best data that you want to see.

Maja Nagelj avatar
Written by Maja Nagelj
Updated over 2 weeks ago

One of Nightwatch's greatest strengths is its flexibility in allowing you to customize dashboards to suit your specific needs.

One of the key features of this flexibility is column customization, which lets you choose and display the data most relevant to your goals. Since SEO experts often prioritize different metrics and insights, this feature was designed to make tracking more transparent, efficient, and tailored to your unique workflow.

On this page:


Setting up the columns

There are 2 ways to set up a custom column view. You can easily DRAG and DROP them or follow the next steps:

  • Open the website tab,

  • Click on the '...' icon in the column header to open the menu,

  • Choose the data that you want to see in the column.
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MULTI-COLUMNS - Adjusting the number of columns in the keyword table

A default setup is five columns. However, you can adjust the number of columns in the Manage Columns tab. You can add and remove them to create your own keyword view with the most important data:
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List of keyword columns

You can choose between the following data dimensions for your keyword columns:

  • Rank - Best rank from all tracked rank types

  • Organic Rank - Organic type keyword ranking

  • AI Snippet Rank - The rank of your place in AI Overview.

  • Image Carousel Rank - The rank of your place on the image carousel

  • Local Pack Rank - The rank of your place on the local map listing widget

  • Previous Rank - The previous rank of your keyword

  • Best Rank - Best rank for a given keyword

  • Last Update - Time passed since the keyword was updated.

  • Last Change - The last ranking changed on the keyword with the time from the occurrence

  • Evolution - Keyword evolution graph that shows ranking data for the last 10 days

  • Search Engine - The type of search engine that is used for tracking (Google, YouTube, Bing, Yahoo, or Google My Business)

  • Location - Location configured for tracking the keyword (useful for sorting)

  • Language - Language configured for tracking the keyword (useful for sorting)

  • D/W/M Change - Daily / Weekly / Monthly change of the keyword ranking

  • Weekly Change - Weekly change of given keyword

  • Monthly Change - Monthly change of a given keyword

  • Results # - Number of total results on SERP by this keyword

  • Search Volume (local) - Estimated monthly local searches for this keyword (pulled from Adwords API)

  • Search Volume (global)- Estimated monthly global searches for this keyword (pulled from Adwords API)

  • Average Cost per Click (local) - Average local cost per click in USD for this keyword (pulled from Adwords API)

  • Average Cost per Click (global) - Average global cost per click in USD for this keyword (pulled from Adwords API)

  • URL - Tracked URL for a specific keyword (useful for setting up Global Views)

  • Daily Clicks - The number of daily clicks on your website URLs from a Google Search results page, not including clicks on paid Google Ads search results. We retrieve this data from your connected Search Console account.

  • Daily Impressions - The number of times any URL from your site appeared in search results viewed by a user (daily), not including paid Google Ads search impressions.

  • Daily CTR - Click-through rate, calculated as Clicks / Impressions * 100.

  • Opportunities - Opportunities where you could rank or are already ranking (Image Carousel, Local Pack, Featured Snippet, Knowledge Panel)

  • Translation - Added translation to your existing keyword.

How is search volume defined?
Search volume is defined as average monthly searches for a particular keyword on Google. One is global search volume (the total number of all searches globally) and local, based on the keyword location you're tracking.


Competitor data dimensions

When you add and configure competitors for a specific URL, these competitor ranking data dimensions will be made available to the columns as well:

  • Rank - Competitor's best rank from all tracked rank types

  • Organic Rank - Competitor's organic type keyword ranking

  • AI Snippet Rank - Competitor's rank on the AI Overview

  • Featured Snippet - Competitor's rank on the featured snippet

  • Knowledge Panel - Competitor's rank on the knowledge panel

  • Image Carousel Rank - Competitor's rank on the image carousel

  • Local Pack Rank - Competitor's rank on the local map listing widget

  • Last Change - Competitor's last change in ranking

  • D/W/M Change - Competitor's daily/weekly/monthly change of the keyword ranking

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