Nightwatch enables you to create custom graphs to gain deeper insights into your data, helping you track trends and monitor performance over time. This guide covers how to set up graphs within specific URL pages, allowing you to visualize key metrics at a glance.
Why Graphs?
Graphs in Nightwatch make it simple to view multiple data points simultaneously, such as rankings, Google Analytics traffic, competitor positions, and more.
This layered view helps you quickly identify trends and understand changes within your metrics. Nightwatch also supports viewing historical data for any tracked metric, making it easy to observe long-term progress and shifts.
Types of Graphs in Nightwatch
Nightwatch offers two primary graphing options:
Graphs within a specific URL page: Visualize data specific to a single URL.
Pinned graphs for the account dashboard: Display essential metrics on your front page for easy access.
This article focuses on creating graphs within a specific URL page.
Steps to Create a Graph in Nightwatch
Navigate to the Graph Section: Open the specific URL page you want to analyze and go to the “Graph” section.
Add Dimensions: Click “Add Dimension” to select the specific metrics you want to display (e.g., rankings, traffic). You can add multiple dimensions for a comprehensive view.
Choose a Period: Select the desired date range to focus on specific timeframes.
Save the Graph: Click “Save” to keep your graph available for future reference.
Download as CSV (Optional): Export your graph data as a CSV file for further analysis.
Including Graphs in PDF Reports
To add graphs to your PDF reports, use the Report Builder to include these visual elements.
This allows you to provide clients or stakeholders with tailored insights and highlight key metrics that matter most.
Check out our tutorial video on YouTube: