Nightwatch

Upon adding a new URL, Nightwatch will provide you dashboards for this specific URL to track the different data and details of your website, giving you important insights into how your website is performing.

Here are the dashboards you’ll notice as you click into the website you’ve added in Nightwatch, and what each of these data mean.

- <a href="#h_81ccc8118e">Ranking</a>
- <a href="#h_53b9e6ef57">Traffic</a>

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Average Position: Average position shows how your overall search rankings are improving. It is calculated as the sum of all rankings divided by the number of keywords that you’re tracking for a website. Every non-ranking keyword is shown as the lowest ranking on the scale - which is 100.

- Indexed Pages: Indexed pages are pages scoured by search engines and deemed to have enough quality for relevant search phrases. Indexed pages will show up in search results and can drive organic traffic to your site.
- Search Visibility: Search visibility index refers to the percentage (values between 0 and 100) of a potential conversion traffic a given keyword (or set of keywords) has based on their ranking. Each rank is given a "visibility factor" number which is used to calculate its keyword's share of potential conversions.
- Click Potential: Click potential shows an estimated number of clicks you should be expecting based on your current rankings and search volume for the chosen keywords.

Keyword Distribution: The ranks of your keywords on specific dates.

Keywords Up/Down: To track which keywords went up or down on specific dates.

- Average Position: Average position shows how your overall search rankings are improving. It is calculated as the sum of all rankings divided by the number of keywords that you’re tracking for a website. Every non-ranking keyword is shown as the lowest ranking on the scale - which is 100.
- Under Search Visibility:
 - Indexed Pages: Indexed pages are pages scoured by search engines and deemed to have enough quality for relevant search phrases. Indexed pages will show up in search results and can drive organic traffic to your site.
 - Search Visibility: Search visibility index refers to the percentage (values between 0 and 100) of a potential conversion traffic a given keyword (or set of keywords) has based on their ranking. Each rank is given a "visibility factor" number which is used to calculate its keyword's share of potential conversions.
 - Click Potential: Click potential shows an estimated number of clicks you should be expecting based on your current rankings and search volume for the chosen keywords.
- Keyword Distribution: The ranks of your keywords on specific dates.
- Keywords Up/Down: To track which keywords went up or down on specific dates.

Total Sessions: Sum of sessions in selected time period. Change is calculated by comparing sessions from the previous period.

- Page Views: The number of page viewed by audience on specific dates.
- Users: The number of known users on your website.
- Bounces: A bounce is reported when a user’s session only contains a single pageview.

Acquisition: The different methods to which people visit your website.

New/Returning: The number of new and returning audience on specific dates.

- Total Sessions: Sum of sessions in selected time period. Change is calculated by comparing sessions from the previous period.
- Under Audience:
 - Page Views: The number of page viewed by audience on specific dates.
 - Users: The number of known users on your website.
 - Bounces: A bounce is reported when a user’s session only contains a single pageview.
- Acquisition: The different methods to which people visit your website.
- New/Returning: The number of new and returning audience on specific dates.

1. Ranking

2. Traffic