We are happy to have you aboard! 🚀

As soon as you sign up and log in for the very first time, our wizard will guide you through setting up your account and data. Let's get started!

On this page:


Step 1: Adding Website

You'll first be asked to add URLs. All other data (such as keywords, site audit, etc.) that you'll be adding later will be assigned to a specific URL.

Follow these steps to start adding URLs:

  • Click the Add URLs button on the bottom of the sidebar.

  • You can match subdomains and/or nested URLs as well. If you select: Match Subdomains and Match Nested URLs, the tool will track and show data from all your subdomains (e.g. blog.example.com) and nested URLs (e.g. example.com/blog) related to the domain, and yet count as one URL on your plan limit.

  • Enter the URL (or multiple URLs, by toggling Add multiple on and adding them one per line).

  • Set up your country and language — we will use these to discover keywords for the URL later.

  • Set up your Google Places listing if you'd like to track your Google My Business rankings.

  • Click Next.

Read more about: Adding new URLs


Step 2: Adding Keywords

After adding your URL, now you can start to add keywords with these steps:

  • Choose the search engine where you want to track the rankings. By default, it is Google, but you can track rankings also in Youtube, Bing, Yahoo, and Google My Business.

  • Set up your country and language — these are to determine where you would like to track your keywords and in what language. For example, if you choose France and the language is French, your keywords would be tracked in google.fr in French.

  • Enter the keywords (one per row). Nightwatch will help you to discover more keywords related to your website, all you need to do is to click on the 'auto-discover' button in the keywords field (for more details check the video Keywords Auto-Suggestions below).

  • If you wish to track keywords as on mobile devices, toggle it on. Remember choosing mobile and desktop tracking will count as 2 keywords.

  • Optionally, set the location settings for tracking, if you would like to track your keywords locally, for example, in New York. Otherwise, the keywords will be tracked on a national level (the US in this case).

  • Click Next.

Read more about: Tracking keywords


Step 3: Adding Competitors

You can also add competitors to track their keyword rankings against yours. Start adding them with these steps:

  • Use our Competitor Discovery tool to find some competitors for you — or insert their links manually.

  • If you would like to track their Google My Business and Google Carousel rankings, make sure to fill these fields in.

  • You can track up to 5 competitors on your account.

  • You can always tweak your competitor list in your settings later.

Read more about: Tracking competitors


Step 4: Integrating with Google Analytics and Google Search Console

You can connect your Nightwatch account with Google Analytics and Google Search Console to track even more data such as traffic:

  • Just click Connect your Google account to start connecting it.

Read more about: Connecting Google Analytics and Google Search Console with Nightwatch


Step 5: Start Tracking!

After you added the keywords, Nightwatch will gather the ranking information for the specified location settings will automatically refresh the data on a daily basis. Give it a few moments to pick up your rankings.

Our system determines the optimal time for updating the rankings, and all rankings are refreshed on a regular ~24h basis. We don't encourage on-demand updates and custom update times because they add to anomalies of the data when rankings are refreshed in irregular intervals.

The best way to ensure the highest accuracy and reduce anomalies in the data is to ensure that all keywords are updated in a constant interval. That is one of the reasons why our tool is more accurate and preferred by most experts.


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