We are happy to have you aboard! 🚀

As soon as you sign up and log in for the very first time, our wizard will guide you through setting up your account and data. Let's get started!

On this page:


Step 1: Adding Website

You'll first be asked to add a URL. All other data (such as keywords, site audit, etc.) that you'll be adding later will be assigned to a specific URL.

Follow these steps to start adding URLs:

  • Click the Add URLs button on the bottom of the sidebar.

  • Enter the URL, and select the URL Group,

  • Click Next,

Read more about: Adding new URLs


Step 2: Settings

  • In the Settings, set up your country/location and language — we will use these to discover keywords for the URL later.

  • Optionally, set the Precise Location settings for tracking, if you would like to track your keywords locally, for example, in New York. Otherwise, the keywords will be tracked on a national level (the US in this case). You can adjust the location of each keyword in the Adding Keywords step.

  • Optionally, set up your Google Places listing if you'd like to track your Google My Business rankings.

  • Click Next.


Step 3: Integrating with Google Analytics and Google Search Console

You can connect your Nightwatch account with Google Analytics and Google Search Console properties to track even more data such as traffic:

  • Just click Connect your Google account to start connecting it.

  • Click Next.

Read more about: Connecting Google Analytics and Google Search Console with Nightwatch


Step 4: Adding Keywords

After connecting your Google Analytics and Search Console account, now you can start to add keywords with these steps:

  • When you come to Step 4, the tool will automatically display the discovered keywords, that you can add, or delete by clicking the bin icon at the end of the line.

  • In this step, you can further configure settings for each of your keywords.

  • First, you enter the keywords - separately or in a batch by choosing the +Batch Add Keywords field. If adding your keywords in batch, make sure you add one per row.

  • Adjust your Location and Language — these are to determine where you would like to track your keywords and in what language. For example, if you choose France and the language is French, your keywords would be tracked in google.fr in French.

  • Optionally, set or adjust the Precise Location settings for tracking, if you would like to track your keywords locally, for example, in New York. Otherwise, the keywords will be tracked on a national level (the US in this case).

  • Choose the search engine where you want to track the rankings. By default, it is Google, but you can track rankings also in Youtube, Bing, Yahoo, and Google My Business.

  • Choose the device where you want to track your keywords - mobile devices or desktop,

  • Add Tags,

  • You can use batch actions (above the list), to adjust settings for your keywords in a batch.

  • Click Next.

Read more about: Tracking keywords


Step 5: Adding Competitors

You can also add competitors to track their keyword rankings against yours. Start adding them with these steps:

  • Use our Competitor Discovery - the tool will automatically add the competitors to the field — or insert their links manually.

  • If you would like to track their Google My Business and Google Carousel rankings, make sure to fill these fields in.

  • Optionally, you can add their custom name, and choose if you want to track subdomains or not.

  • Click Next.

You can track up to 5 competitors on your account. You can always tweak your competitor list in your settings later.

Read more about: Tracking competitors


Step 6: Start Tracking!

After you added the keywords, Nightwatch will gather the ranking information for the specified location settings will automatically refresh the data on a daily basis. Give it a few moments to pick up your rankings.

Our system determines the optimal time for updating the rankings, and all rankings are refreshed on a regular ~24h basis. We don't encourage on-demand updates and custom update times because they add to anomalies of the data when rankings are refreshed in irregular intervals.

The best way to ensure the highest accuracy and reduce anomalies in the data is to ensure that all keywords are updated in a constant interval. That is one of the reasons why our tool is more accurate and preferred by most experts.


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