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Creating and customizing reports
Creating and customizing reports

Create intuitive reports with customized elements, schedules, recipients, formats, and more.

Maja Nagelj avatar
Written by Maja Nagelj
Updated over a week ago

Why create reports with Nightwatch?

Nightwatch allows you to create intuitive and customizable reports with built-in templates with ease, so that you will not need to spend a lot of time thinking, creating, designing, and analyzing just to come up with a good report to present to your clients.

Not to mention, you can also schedule these reports to be released to specific people at a specific time and frequency of your choice.

There are two types of reports that you can create with Nightwatch: Customizable reports and Automated account-wide reports.

On this page:

Customizable Reports

Templates and elements

There are three report templates you can choose to use from and customize:

  • Basic report

  • Progress report

  • Competitor report

Each report consists of elements, or "blocks," and you can add, remove, and rearrange them as you find convenient.

Here are all the elements that you can include in the reports:

  • Keyword overview

  • Keyword list

  • Traffic overview

  • Graph

  • Site audit overview

  • Site audit pages

  • Compare Periods

Note: Some of the elements will require you to first enable the specific feature in your URL. For example - you'll need to enable Site Audit in your URL first before you can use this element in the reports.

Creating the report

Here’s how you can create a report with Nightwatch:

  • Click on the “Reports” icon at the top of your Nightwatch page.

  • Click “(+) Add Report”.

  • Select a URL, View, or Global View of which you want to create a report, and click “(+) Add Report”

  • Here, you can customize the report on a range of dates, a template, elements, a schedule, and recipients of your choice.

  • Once you’re done, click “Save report” to edit further later on, or click “Download report” to get the finalized report.

Note: Nightwatch enables you to create reports in three formats: PDF, CSV, and HTML

Creating or exporting reports for a specific View or Global View

If you have saved a View or a Global View in Nightwatch, you can immediately export them into reports by clicking the "Open Report Builder" button:

  • Click into the dashboard of the specific View or Global View,

  • Then, click the "Export report" button in the top-right corner of the dashboard.

Note: Before you create a report

Before you create a report, make sure that the keywords you are trying to export have been added for more than 1 day and have data to show; otherwise, a report will appear empty.

Automated (daily or weekly) account-wide report

Once you create an account on Nightwatch, you will start receiving daily reports (with the subject line: Your Daily Report) to your email address for Top 10 daily rank gains and Top 10 rank losses.

Changing the settings of the account-wide report

If you wish to receive these reports less frequently or disable them entirely, you can do that in the account settings. All you need to do is:

  • Click the "..." button at the top-right corner of the navigation tab,

  • Choose "Settings" in the drop-down,

  • Change the interval to Weekly, Monthly, or Never to entirely disable it:

These reports are sent only to the account's email address.

White-label Reports

We also provide the ability to customize the logo (to your company's or client's logo) on the reports for users who have white-label enabled on their accounts.

Check this article out to find out more: White-label.

Translating Reports

Nightwatch's interface and its reports are currently available in the English language. However, we created a nice workaround for translating the reports to any other language. The keywords will stay in the original language, as added.

Here are the steps you can take:

1. On the report builder, right-click and select View Frame Source:

2. Delete the view-source: and click Enter,

3. Right-click again, and select Translate to:

4. After that, you can cmd+p to print to pdf.

Check our tutorial on Youtube:

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