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Creating and customizing reports
Creating and customizing reports

Create intuitive reports with customized elements, schedules, recipients, formats, and more.

Maja Nagelj avatar
Written by Maja Nagelj
Updated over 5 months ago

Why create reports with Nightwatch?

Nightwatch allows you to create intuitive and customizable reports with built-in templates with ease, so that you will not need to spend a lot of time thinking, creating, designing, and analyzing just to come up with a good report to present to your clients.

Not to mention, you can also schedule these reports to be released to specific people at a specific time and frequency of your choice.

There are two types of reports that you can create with Nightwatch: Customizable reports and Automated account-wide reports.

On this page:

Customizable Reports

Templates and elements

There are three report templates you can choose to use and customize:

  • Basic report

  • Progress report

  • Competitor report

Each report consists of elements, or "blocks," and you can add, remove, and rearrange them as you find convenient.

Elements that you can include in your report:

  • Keyword Overview: Provide a concise summary of all tracked keywords, offering a snapshot of keyword performance.

  • Keyword List: Display all keywords currently tracked in the keyword table or filter by a specific view for targeted insights.

  • Traffic Overview: Include an overview of key Google Analytics metrics to give a high-level view of site traffic and engagement.

  • Performance Graph: Add a graph of any tracked metric to illustrate historical trends and the development of your site’s performance.

  • Site Audit Overview: Present a brief overview of site audit findings, highlighting essential insights.

  • Detailed Site Audit Results: Include an in-depth report of site audit results for a comprehensive view of website health.

  • Period Comparison: Select and compare data from two custom periods to assess changes in rankings and overall website performance.

Note: Some of the elements will require you to first enable the specific feature in your URL. For example - you'll need to enable Site Audit in your URL first before you can use this element in the reports.


Creating the report

Here’s how you can create a report with Nightwatch:

  • Click on the “Reports” icon at the top of your Nightwatch page.

  • Click “(+) Add Report”.

  • Select a URL, View, or Global View of which you want to create a report, and click “(+) Add Report”

  • Here, you can customize the report on a range of dates, a template, elements, a schedule, and recipients of your choice.

  • Once you’re done, click “Save report” to edit further later on, or click “Download report” to get the finalized report.

Note: Nightwatch enables you to create reports in three formats: PDF, CSV, and HTML

Creating or exporting reports for a specific View or Global View

If you have saved a View or a Global View in Nightwatch, you can immediately export them into reports by clicking the "Open Report Builder" button:

  • Click into the dashboard of the specific View or Global View,

  • Then, click the "Export report" button in the top-right corner of the dashboard.

Note: Before you create a report
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Before you create a report, make sure that the keywords you are trying to export have been added for more than 1 day and have data to show; otherwise, a report will appear empty.

Automated (daily or weekly) account-wide report

Once you create an account on Nightwatch, you will start receiving daily reports (with the subject line: Your Daily Report) to your email address for Top 10 daily rank gains and Top 10 rank losses.

Changing the settings of the account-wide report

If you wish to receive these reports less frequently or disable them entirely, you can do that in the account settings. All you need to do is:

  • Click the "..." button at the top-right corner of the navigation tab,

  • Choose "Settings" in the drop-down,

  • Change the interval to Weekly, Monthly, or Never to entirely disable it:

These reports are sent only to the account's email address.


White-label Reports

We also provide the ability to customize the logo (to your company's or client's logo) on the reports for users who have white-label enabled on their accounts.

Check this article out to find out more: White-label.
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Translating Reports

Nightwatch's interface and its reports are currently available in the English language. However, we created a nice workaround for translating the reports to any other language. The keywords will stay in the original language, as added.

Here are the steps you can take:

1. On the report builder, right-click and select View Frame Source:

2. Delete the view-source: and click Enter,

3. Right-click again, and select Translate to:

4. After that, you can cmd+p to print to pdf.

Check our tutorial on Youtube:
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