Why connect Nightwatch with Google Analytics and Search Console?
Why connect Nightwatch with Google Analytics and Search Console?
Integrating Nightwatch with your Google Analytics (GA) and Google Search Console (GSC) accounts bridges the gap between various data sources, presenting a unified view of your website's performance metrics in a singular, user-friendly dashboard.
Centralized Data Management: By connecting to GA and GSC, you're essentially streamlining your data management. All your vital organic search data, traffic metrics, and other relevant information from these platforms are synchronized and made accessible within Nightwatch.
Enhanced Keyword Analysis: The integration facilitates more robust keyword analysis by amalgamating your website’s organic search data from GSC with Nightwatch’s analytics. This collective insight can significantly improve your understanding of keyword performance and ranking trends.
Comprehensive Traffic Insights: Traffic data from GA, including acquisition data, is imported directly into your Nightwatch dashboard. This provides a holistic view of your website's traffic, enabling you to assess the effectiveness of your SEO strategies in driving organic traffic.
Improved Decision Making: With all crucial data at your fingertips, you can make well-informed decisions to optimize your SEO efforts.
How to Reconnect your Google Account to Reauthorize Access?
At some point, you might receive this notification on your Keywords View.
This means we're temporarily unable to access your Google Analytics and Search Console data because your authorization expired.
You can easily resolve this by reconnecting your Google Account in your account's settings.
All you need to do is to:
click on the '...' icon in top navigation,
click settings
in the Integration tab, reconnect the account and authorize it again.
If you need any additional assistance with this, please contact our support via chat or [email protected].