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🆕 Keyword Cannibalization Feature
🆕 Keyword Cannibalization Feature
Maja Nagelj avatar
Written by Maja Nagelj
Updated over a week ago

We are excited to introduce the latest feature to our Nightwatch toolset—Keyword Cannibalization Monitoring. 🚀

This feature helps you identify keyword cannibalization issues that may be affecting your website's search ranking performance.

Here's a practical guide to understanding and using this new feature.

What is Keyword Cannibalization?

Keyword cannibalization occurs when multiple pages of your website target the same keyword or set of keywords. This can confuse search engines and negatively impact your site’s search rankings.

It's important to ensure each page focuses on unique, relevant keywords to strengthen your SEO strategy and maximize organic traffic.

Keyword cannibalization can significantly hinder your SEO efforts:

Dilution of Authority: When multiple pages target the same keyword, they essentially divide the CTR (Click-through rate), thereby diluting the authority and effectiveness of each page.

Confusion for Search Engines: Search engines may get confused about which page to rank for a given keyword, often leading to less relevant pages appearing in search results.

Wasted SEO Resources: While trying to rank multiple pages for the same keyword, you may be spreading your efforts thin, making it difficult to achieve substantial ranking improvements for any single page.

Our Goal: Preventing Keyword Cannibalization

Our objective is clear: to detect keyword cannibalization, provide a way to prioritize the main URL and focus on optimization.

Here’s our approach:

Visual Clarity

We’ve developed a visual system to help you understand the impact between pages and keywords. An indicator will alert you when a keyword ranks in multiple places on your site. This visual cue makes it easy to spot instances of cannibalization at a glance.

Empowering User Control

You have the authority to prioritize a specific URL for ranking when multiple pages compete for the same keyword. Use this feature to easily select the page you want to focus on for specific keyword rankings and optimize content accordingly.

How to Use Keyword Cannibalization Feature

Here are the steps to use the Keyword Cannibalization tool in

Setting Up Keyword Tracking: You can add new keywords that you want to specifically check for cannibalization. The feature will apply to all already tracked keywords, so no additional steps are required.

Accessing the Feature: A small icon will appear next to the keyword when a SERP contains multiple possible rankings/results for a keyword.

You can click this icon to access the Keyword Cannibalization popup:

Select your preferred URL for prioritization: Once you change the URL, the tool will prioritize it. This means that you will see the rank of the new, prioritized URL after the next processing time.

Start Analyzing and Optimizing: Once set up, you can start optimizing the content and pages accordingly to reduce the impact of cannibalization.

Monitoring Impact: After implementing the changes, you can continue to track how these adjustments affect your keyword rankings over time.

With the new Keyword Cannibalization feature in, you will be able to:

👉 Improve Rankings: When you resolve keyword cannibalization, it becomes easier for search engines to understand which page should rank for a particular keyword. This often leads to improved rankings.

👉 Enhance User Experience: Conflicting keyword usage can confuse your potential customers. By streamlining your content, you can improve user experience and engagement.

👉 Optimize Resources: You can focus your SEO efforts more effectively by pinpointing which pages are worth optimizing for a particular keyword.

Keyword cannibalization can be a silent killer of your SEO performance. But with our new feature, you can now proactively identify, manage, and resolve keyword conflicts effectively.

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