There could be different reasons why your keywords dropped; it could be due to:

  • any changes that were made to the website - changes in the content, also minor changes like title, meta description, headings can influence your rankings,

  • an algorithm update - in this case, check again the next days, and often you'll see that things have gone back to normal,

  • any technical issues on the site and load-time - run a site audit to check if everything is fine,

  • improvements that your competitors made and overtaken you,

  • lost backlinks,

  • SERP layout changes, etc.

We have a great article that dove deep into this that topic and thoroughly explains how Nightwatch helps you identify the reasons and work on fixing it. Click here to read it!

Did this answer your question?