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FAQs about keywords
Why do my rankings drop dramatically?
Why do my rankings drop dramatically?
Maja Nagelj avatar
Written by Maja Nagelj
Updated over a week ago

There could be different reasons why your keywords dropped; it could be due to:

  • any changes that were made to the website - changes in the content, also minor changes like title, meta description, headings can influence your rankings,

  • an algorithm update - in this case, check again the next days, and often you'll see that things have gone back to normal,

  • any technical issues on the site and load-time - run a site audit to check if everything is fine,

  • improvements that your competitors made and overtaken you,

  • lost backlinks,

  • SERP layout changes, etc.

We have a great article that dove deep into this that topic and thoroughly explains how Nightwatch helps you identify the reasons and work on fixing it. Click here to read it!

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