Deep Research is our new tool designed to simplify and supercharge your SEO strategy. By providing an in-depth analysis of your website and its keyword opportunities, it enables data-driven decisions for content optimization, keyword targeting, and competitive analysis—all from within the Nightwatch platform.
Whether you're optimizing a new site, expanding existing campaigns, or identifying untapped opportunities, Deep Research saves you hours of manual work and provides actionable insights in minutes.
Here is how Deep Research looks in action ⬇️
⚡️ Quick Guide
Start Research: Click on the Deep Research tool at the top navigation, enter your URL, and set your preferred location and language for even deeper recommendations. Omit if you focus on the national/global level.
Analyze Results: View keyword lists and metrics to identify high-impact keywords for your strategy.
Explore Recommendations: Review, approve, reject, or adjust suggested site structure and content improvements.
Export or Track: Export research data as CSV or integrate selected keywords into Nightwatch’s tracking.
Detailed Step-by-Step Instructions
Start Research: You can start with a general site analysis or refine the research with target keywords, locations, and languages.
Analyze Data:
Researched Keywords Tab: Gain insights into keywords from your website’s content, including metrics such as:
Search Volume: Average monthly searches.
CPC: Cost-per-click (low/high range).
Competition Levels and Index.
Researched Subpages Tab: View all pages analyzed during the scan.
Recommendations: Suggested pages and keywords are based on your selected keywords (or all keywords if none are specified). Under the existing page, you will see a yes/no indicator if this page already exists on your website.
Approve or Reject Recommendations: Mark pages and keywords, and save the ones you want to incorporate into your strategy.
Import the keywords directly to your Nightwatch dashboard
You can select all researched keywords (in the Researched Keywords tab) or filter the ones that you are most interested in and add them directly to your Nightwatch tracking:
You can additionally enable keyword classification, which will automatically classify your keywords into four primary intent categories: Informational, Navigational, Commercial, and Transactional, and others to help you segment your keywords for tracking in your Nightwatch dashboard.
In practice, this means that the keywords will get tags assigned:
Using classification requires credit, depending on the number of keywords you want to import to your tracking dashboard (see Available Credits per Account section below).
On your research dashboard, you can see the number of required credits and the counter of remaining credits.
Download the list of researched keywords and the list of recommendations
If you want to further review your keywords and crunch the numbers in the exported file before adding your keywords to Nightwatch, you can use the export feature that allows you to export the research keywords to:
PDF
CSV
JSON
You can export all researched keywords or select the ones that are most important for you.
You can also use the Export feature on the Recommendations tab to export all recommended pages and suggested keywords, start working on them, or share them with your content team.
Available Credits per Account
Each account comes with 200 credits available and will reset every month. The cost of running deep research goes as follows:
Recommendation; Website URL Search/Start Research for URL = 1 credit
Deepen Research / Focus on Keyword = 1 credit
Keyword Classification = 1 credit per request of max 100 keywords
Benefits of Deep Research
Keyword Analysis and Categorization
Data Sources: Leverages AI, Google AdWords API, related searches, and third-party APIs to gather a comprehensive set of keywords. Highlights long-tail keywords for niche targeting.
Keyword Classification: Automatically groups keywords by search intent (informational, transactional, etc.), with additional classification options for streamlined analysis. This categorization supports precise targeting and improved segmentation of keywords in your strategy.
Competitive Data Integration
Core Metrics: Provides essential data such as average monthly search volumes, competition levels, and cost-per-click (CPC) values.
Related Keyword Discovery: Identifies related keywords and queries, allowing you to expand your targeting scope and uncover additional opportunities to strengthen keyword reach.
Actionable Recommendations
Optimized Site Structure: Generates recommendations for arranging targeted keywords into an ideal site structure, helping to align content layout with user search intent and SEO best practices.
Content Strategy and SEO Improvements: Highlights areas for content creation or updates to cover keyword gaps or enhance underperforming pages, ensuring coverage of high-priority keywords.
Competitive SEO Analysis: Analyzes CPC, competition, and search volumes for strategic insights. Identifies areas where competitors may have lower visibility, pinpointing keywords with high potential for improving your ranking.
Data Export and Integration
CSV/PDF/JSON Export: Allows you to export keyword and analysis data for further offline analysis or client presentations.
Nightwatch Integration: Simplifies ongoing tracking by enabling direct import of selected keywords into Nightwatch’s tracking system, facilitating continuous performance monitoring and optimization.
💡 Pro Tips
Target Low-Competition Keywords: Focus on easier-to-rank keywords for quick wins.
Optimize Content Clusters: Use grouped keywords to build authority pages.
Regular Updates: Track and adjust your strategy based on Deep Research insights.
FAQs
Q1: What if I run out of credits?
You can purchase additional credits or upgrade your plan for more usage.
Q2: How many keywords can I analyze?
There’s no hard limit, but each research action uses credits. The system can handle large datasets efficiently.
Q3: Can I save my results?
Yes, research data is stored and accessible in the left sidebar.
Q4: How is Deep Research different from other tools?
Deep Research combines multiple data sources, including AI, automates time-consuming tasks, and integrates with Nightwatch for seamless tracking.