We invite you to have a look at Nightwatch Blog, where we share techniques and tips that you can use in Nightwatch to help you be more efficient in SEO tracking and analysis:
Here is a couple of articles, so you directly dive in:
8 Overlooked SEO Metrics for Growth
7 Insights to Achieve Better SEO Beyond Rank Tracking and Link Monitoring
5 Innovative Techniques to Fine-tune Your Backlink Monitoring
4 Ways to Expand Your Search Traffic with Long-tail Keywords
The Ultimate Guide to Tracking Local Rankings
How to Use Segmentation in SEO to Dominate Your Niche Markets
How to Diagnose and Fix Rankings Drops and Fluctuations