Nightwatch allows you to connect your account with Google Data Studio to create dynamic reports of your preference with the data you choose from the tool.
Note: To connect with Looker Studio, you need API access in Nightwatch. It's available on plans with more than 1000 tracked keywords.
On this page:
⭐️ NEW ⭐️ available metrics
Besides average position, click potential, and search visibility index, our brand new and updated Looker Studio Connector now supports a wide range of your tracked data.
Have a look at the list below for all available metrics and dimensions:
For Keyword Rankings
Average Keyword Best Position
Average Keyword Local Search Volume
Average Keyword Position
Keyword Result URLs
Average Keyword Position Change
Toggle Mobile Keywords
Average Keyword Position Type
Average Keyword Previous Position
Average Keyword's Global Search Volume
For Individual Keyword Performance
Keyword Position Local Pack
Keyword Position Organic
Keyword Position Places
Keyword Position Places Image
Keyword Search Console Position
For Website Metrics
Search Visibility Index
Steps to connect Nightwatch with Google Looker Studio
1️⃣ Search and Authorize the "Nightwatch SEO Tracker" connector in Google Looker Studio:
On the main Google Looker Studio page, click Create.
Click Data Source,
Search for Nightwatch SEO Tracker,
Authorize it with your Google account.
2️⃣ You will also need to enter the Nightwatch API key that you can find in your settings in the Nightwatch app:
In Nightwatch, click the Settings icon button at the top navigation bar,
Click API access at the left sidebar,
Click the blue Generate button to generate the API token:
3️⃣ Now, select the Metrics and URL from which you want to create your report.
Individual Keyword Performance
In this step, select the URL from all available tracked URLs and click Next:
4️⃣ (Optionally), select the view for more granular reports and keywords when creating a report for the Individual Keyword Performance metric
In this step, you can select the view from the dropdown to create reports based on your segmented sets of keywords. This is optional, and if you want to use the data for the whole URL, you can skip this step.
When creating the Individual Keyword Performance report, select the keywords all the keywords that you want to add from the drop-down:
5️⃣ (Optionally), you can include competitors' data.
6️⃣ Click Connect.
Creating a new Looker Studio report
Now that your Nightwatch account is connected, you can start creating your reports in Data Studio.
From the dashboard with available dimensions and metrics available, click the Create Report on the right-hand side:
In the default template, you will see this:
You can now drag and drop different metrics into the report and create customizable dashboards.
💡 Please note that metrics are aggregated to sum or average by default, so depending on the selected metric, you will need to adjust it. E.g., if you are adding the Keyword Count metric to the report, you would want to set it to count instead of sum. You can easily change it in the setup tab.
How to create new reports once the initial connection is already set up
Create a blank report,
Select the Data Source; in this case, it's "Nightwatch SEO Tracker,"
Click "Add a chart,"
Choose a chart of your preference.
Here are some templates and ideas on how you can create your Looker Studio dashboards using Nightwatch's data:
➡️ Individual keyword performance:
➡️ Website metrics:
➡️ Keyword Rankings:
To learn more, read our article on:
Google Data Studio: How to Bring All Your KPIs on a Single Dashboard
If you have any questions or need help, please contact support.