Nightwatch allows you to connect your account with Google Data Studio to create dynamic reports of your preference with the data of your choice from the tool itself.

You will need to have API access in Nightwatch to use this feature, which is made available for accounts subscribed to Optimize, Agency, or custom plans with more than 5000 keywords.

Finding the connector in Google Data Studio connectors

You can find the Nightwatch SEO connector in the Google Data Studio connector catalog. In the connector, click on "Create Data Source" to start connecting data with your reports.

Authorizing Nightwatch Data Studio connector

After you selected Nightwatch SEO Tracker from the list of connectors, you will be prompted to authorize it with your Google account (Authorisation section). You will also need to enter the Nightwatch API key that you can find in your settings in the Nightwatch app.

Generate an API token in Nightwatch:

... and paste it in the Key section of the connector:

Click the "SUBMIT" button, and you should proceed to the next step, which is the URL id input.

Now copy Nightwatch's URL id from the website whose metrics you want to track in Google Data Studio:

And paste it in the input:

Now click on the "CONNECT" button on the top right.

Creating a new Data Studio report

You should now see the table with available dimensions. Click on "CREATE REPORT":

In the default template, you will see two charts:

Currently, available dimensions for the URL are: average position, click potential, search visibility index.

You can configure many different visualizations with Nightwatch data.

To learn more, read our article on:
Google Data Studio: How to Bring All Your KPIs on a Single Dashboard

If you have any questions or need help, please contact support.

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