The Nightwatch Looker Studio Connector lets you stream any ranking or website‑level metric from Nightwatch directly into Google Looker Studio.
Build fully‑custom dashboards by blending SEO data with GA4, Search Console, or any other source in the Google marketing stack.
Prerequisites |
On this page:
Step 1: Connect Nightwatch to Looker Studio
Go to Google Looker Studio and click Create > Data Source
Search for Nightwatch SEO Tracker
Authorize the connector with your Google account.
In Nightwatch, go to Settings > API Access and click Generate to get your API token
Paste the token into the connector and click Submit
Step 2: Choose Your Report Type
Select the report type that best fits your analysis goals — each one unlocks a different layer of Nightwatch data:
🔍 Keyword Rankings
Build detailed tables to explore keyword positions, ranking trends, search volume, and more. Ideal for audits and performance monitoring at scale.
📈 Individual Keyword Performance
Create time-based graphs to track ranking, impressions, CTR, and click data for specific keywords. Perfect for analyzing keyword behavior and change over time.
🌐 Website Metrics
Generate high-level overviews showing metrics like Average Position, Search Visibility Index, and Click Potential across your entire website.
📊 Graphs
Combine multiple metrics and dimensions (from Nightwatch, GA4, or GSC) into dynamic visualizations. Great for uncovering trends and insights at a glance.
🔎 Website View Stats
Visualize keyword distribution across custom Views or your whole site — track how different segments (e.g., branded vs non-branded, local vs global) perform over time.
👉 Tip: You can select one or multiple metrics from the list, depending on the report you want to build. You can always add more by adding multiple Data Sources.
Step 3: Select URLs and Views
Select the URL from all available tracked URLs and click Next:
(Optional) Select the view for more granular reports and keywords when creating a report for the Individual Keyword Performance metric
Here, you can select the view from the dropdown to create reports based on your segmented sets of keywords. This step is optional, and if you want to use the data for the entire URL, you can skip it.
When creating the Individual Keyword Performance report, select all the keywords that you want to add from the drop-down.
ℹ️ This step is obligatory if you select the Individual Keyword Performance report.
(Optional) You can include competitors' data.
Step 4: Start Building Your Report
From the dashboard with dimensions and metrics that you selected, click the Create Report on the right-hand side:
In the default template, you will see this:
Step 5: Creating New Reports Later
Already connected? Here’s how to build additional reports:
Create a blank report in Looker Studio
Select Nightwatch SEO Tracker as your data source
Click Add a chart and begin designing your custom dashboard
💡 Please note that metrics are aggregated to sum or average by default, so depending on the selected metric, you will need to adjust it. E.g., if you are adding the Keyword Count metric to the report, you would want to set it to count instead of sum. You can easily change it in the setup tab.
📂 Full Metric & Dimension Reference (2025 Release)
Below is the complete schema exposed by the latest connector release in 2025. All metric fields are numeric; all dimension fields are text or date‑type, where noted.
A. Website View Stats
Metrics | Dimensions |
Average Position | Day (Date) |
Click Potential | URL Name |
Indexed Pages |
|
Keyword Distribution No Rank |
|
Keyword Distribution Top 10 |
|
Keyword Distribution Top 100 |
|
Keyword Distribution Top 3 |
|
Search Visibility Index |
|
Traffic Value |
|
B. Keyword Rankings
Metrics | Dimensions |
Average CPC (Global) | Average Rank |
Average CPC (Local) | Best Rank Achieved |
End Rank | Country Code |
Organic Position End | Keyword Count |
Organic Rank Start | Keywords |
Previous Month Change | Language Code |
Previous Week Change | Mobile Data |
Search Result Count | Organic Rank |
Start Rank | Precise Location |
| Previous Rank |
| Rank Change |
| Search Volume (Global) |
| Search Volume (Local) |
| Ranking URL |
| Search Engine |
| URL Name |
C. Individual Keyword Performance
Metrics | Dimensions |
Keyword Clicks | Day (Date) |
Keyword CTR | URL Name |
Keyword Impressions |
|
Keyword Position |
|
Keyword Position AI Overview Snippet |
|
Keyword Position Local Pack |
|
Keyword Position Organic |
|
Keyword Position Places |
|
Keyword Position Places Image |
|
Keyword Search Console Position |
|
D. Graphs (Time‑series)
Metrics | Dimensions |
URL Series | Day (Date) |
Average Position | URL Name |
Click Potential |
|
Clicks |
|
Ctr |
|
Impressions |
|
Pageviews |
|
Search Console Position |
|
Search Visibility Index |
|
Total Keywords |
|
Users |
|
Sessions |
|
View Series (when a View is selected) |
|
Average position (for the view) |
|
Click Potential (for the view) |
|
Search Visibility Index (for the view) |
|
Total Keywords |
|
E. Website (aggregate)
Metrics | Dimensions |
Click Potential | Average Position |
Search Visibility Index | Day (Date) |
| URL Name |
To learn more, read our article on:
Google Data Studio: How to Bring All Your KPIs on a Single Dashboard
If you have any questions or need help, please contact support.