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Nightwatch Looker Studio Connector

Steps to integrate Nightwatch with Google Looker Studio.

Maja Nagelj avatar
Written by Maja Nagelj
Updated over a week ago

The Nightwatch Looker Studio Connector lets you stream any ranking or website‑level metric from Nightwatch directly into Google Looker Studio.

Build fully‑custom dashboards by blending SEO data with GA4, Search Console, or any other source in the Google marketing stack.

Prerequisites
• A Nightwatch plan with API access (≥ 1,000 tracked keywords)
• A Google account with permission to create Looker Studio data sources
• Your Nightwatch API token

On this page:


Step 1: Connect Nightwatch to Looker Studio

  • Authorize the connector with your Google account.

  • In Nightwatch, go to Settings > API Access and click Generate to get your API token

  • Paste the token into the connector and click Submit

Step 2: Choose Your Report Type

Select the report type that best fits your analysis goals — each one unlocks a different layer of Nightwatch data:

🔍 Keyword Rankings
Build detailed tables to explore keyword positions, ranking trends, search volume, and more. Ideal for audits and performance monitoring at scale.

📈 Individual Keyword Performance
Create time-based graphs to track ranking, impressions, CTR, and click data for specific keywords. Perfect for analyzing keyword behavior and change over time.

🌐 Website Metrics
Generate high-level overviews showing metrics like Average Position, Search Visibility Index, and Click Potential across your entire website.

📊 Graphs
Combine multiple metrics and dimensions (from Nightwatch, GA4, or GSC) into dynamic visualizations. Great for uncovering trends and insights at a glance.

🔎 Website View Stats
Visualize keyword distribution across custom Views or your whole site — track how different segments (e.g., branded vs non-branded, local vs global) perform over time.

👉 Tip: You can select one or multiple metrics from the list, depending on the report you want to build. You can always add more by adding multiple Data Sources.

Step 3: Select URLs and Views

  • Select the URL from all available tracked URLs and click Next:

(Optional) Select the view for more granular reports and keywords when creating a report for the Individual Keyword Performance metric

Here, you can select the view from the dropdown to create reports based on your segmented sets of keywords. This step is optional, and if you want to use the data for the entire URL, you can skip it.

When creating the Individual Keyword Performance report, select all the keywords that you want to add from the drop-down.

ℹ️ This step is obligatory if you select the Individual Keyword Performance report.

(Optional) You can include competitors' data.

Step 4: Start Building Your Report

From the dashboard with dimensions and metrics that you selected, click the Create Report on the right-hand side:

  • In the default template, you will see this:

Step 5: Creating New Reports Later

Already connected? Here’s how to build additional reports:

  1. Create a blank report in Looker Studio

  2. Select Nightwatch SEO Tracker as your data source

  3. Click Add a chart and begin designing your custom dashboard

💡 Please note that metrics are aggregated to sum or average by default, so depending on the selected metric, you will need to adjust it. E.g., if you are adding the Keyword Count metric to the report, you would want to set it to count instead of sum. You can easily change it in the setup tab.

📂 Full Metric & Dimension Reference (2025 Release)

Below is the complete schema exposed by the latest connector release in 2025. All metric fields are numeric; all dimension fields are text or date‑type, where noted.

A. Website View Stats

Metrics

Dimensions

Average Position

Day (Date)

Click Potential

URL Name

Indexed Pages

Keyword Distribution No Rank

Keyword Distribution Top 10

Keyword Distribution Top 100

Keyword Distribution Top 3

Search Visibility Index

Traffic Value

B. Keyword Rankings

Metrics

Dimensions

Average CPC (Global)

Average Rank

Average CPC (Local)

Best Rank Achieved

End Rank

Country Code

Organic Position End

Keyword Count

Organic Rank Start

Keywords

Previous Month Change

Language Code

Previous Week Change

Mobile Data

Search Result Count

Organic Rank

Start Rank

Precise Location

Previous Rank

Rank Change

Search Volume (Global)

Search Volume (Local)

Ranking URL

Search Engine

URL Name

C. Individual Keyword Performance

Metrics

Dimensions

Keyword Clicks

Day (Date)

Keyword CTR

URL Name

Keyword Impressions

Keyword Position

Keyword Position AI Overview Snippet

Keyword Position Local Pack

Keyword Position Organic

Keyword Position Places

Keyword Position Places Image

Keyword Search Console Position

D. Graphs (Time‑series)

Metrics

Dimensions

URL Series

Day (Date)

Average Position

URL Name

Click Potential

Clicks

Ctr

Impressions

Pageviews

Search Console Position

Search Visibility Index

Total Keywords

Users

Sessions

View Series (when a View is selected)

Average position (for the view)

Click Potential (for the view)

Search Visibility Index (for the view)

Total Keywords

E. Website (aggregate)

Metrics

Dimensions

Click Potential

Average Position

Search Visibility Index

Day (Date)

URL Name


To learn more, read our article on:
Google Data Studio: How to Bring All Your KPIs on a Single Dashboard

If you have any questions or need help, please contact support.

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