Introduction to SEO Agent
Welcome to the SEO Agent Help Guide! The SEO Agent is a powerful tool within Nightwatch that helps you automate and optimize your SEO tasks. Whether you’re managing technical SEO, conducting keyword research, or generating SEO-friendly content, the SEO Agent integrates all the tools you need to enhance your website’s performance.
In this guide, we’ll walk you through the key features of the SEO Agent, how to use it effectively, and how it can transform your SEO workflow.
Getting Started: Accessing SEO Agent
Accessing the Beta Platform
The SEO Agent is currently in beta testing, so to gain access, you’ll need approval. Reach out to our support team via chat or [email protected].
Once granted access, you’ll be able to dive into the SEO Agent interface and begin using all the integrated tools. The platform is designed to be user-friendly, offering a chat-based interface that integrates essential SEO functions.
Components of the SEO Agent
The SEO Agent is part of a broader system composed of three distinct agents that work together to enhance your SEO workflow:
1. Research Agent
The Research Agent is your go-to tool for gathering information from the web. It excels at:
Keyword Research: Find high-impact keywords for specific locations or markets.
Data Collection: Collect and aggregate data from multiple sources, websites, or search engines.
Complex Queries: Perform multi-step research for deeper insights.
2. Crawling Agent
The Crawling Agent is perfect for technical SEO. It helps you:
Crawl Websites: Identify technical issues such as missing H1 tags, broken links, and other SEO-related problems.
Interact with Sitemaps: Analyze your website’s structure for optimization.
3. SEO Agent
The SEO Agent itself integrates various SEO-focused tools, allowing you to:
Analyze On-Page SEO: Evaluate page readability, content quality, and semantic structure.
Generate SEO Content: Create content optimized for search engines.
Track Keywords: Monitor keyword performance and rank changes.
How to Use the SEO Agent
Now that you know the key components, let’s dive into how you can use the SEO Agent to improve your SEO strategy.
1. Running Technical SEO Tasks
The SEO Agent simplifies complex SEO tasks that used to take hours. You can:
Crawl Your Website: Ask the SEO Agent to crawl your website and identify technical issues like missing H1 tags, missing titles, and content gaps.
Content and Structure Analysis: Ask the agent to analyze the content of specific pages, including their H1 tags, and group them for optimization.
Example Use Case:
You could prompt the agent to crawl your site, show pages with missing H1 tags, and give you a list of pages along with their H1 counts and content structure.
2. Conducting Keyword Research
Keyword research is made easy with the Research Agent. You can:
Target Specific Locations: Perform keyword research based on specific geographic regions.
View Search Volume and Relevance: Get detailed data on the search volume and relevance of keywords in your target locations.
Cluster Keywords: The agent can group similar keywords for better targeting and site organization.
Example Use Case:
Ask the SEO Agent to research "SEO API" keywords for the United States and receive a comprehensive list with search volumes, relevance, and grouping suggestions.
3. Generating SEO Content
The SEO Agent can help you generate SEO-optimized content that aligns with current best practices. Instead of using generic content generation tools, the SEO Agent creates high-quality content that:
Focuses on Keyword Relevance
Ensures Readability
Aligns with Semantic SEO guidelines
Example Use Case:
You can ask the SEO Agent to create content around the keywords it identifies, making sure that your content is structured in a way that enhances SEO rankings.
4. Keyword Clustering and Website Structure Recommendations
The SEO Agent doesn’t just gather data—it helps you organize it effectively. It can:
Cluster Keywords: The agent clusters keywords into groups based on relevance and search volume.
Website Structure Recommendations: Based on keyword clustering, it provides suggestions on how to structure your website to maximize SEO impact.
Example Use Case:
For the keyword set related to "SEO API", the agent could recommend structuring your homepage around "General SEO API" and creating sub-pages for more specific topics like "Technical SEO API" and "SEO Analytics".
Watch the Tutorial Video
For a step-by-step walkthrough of how to use the SEO Agent, check out the tutorial video below. This video will guide you through the entire process, from setting up the platform to executing complex queries and generating SEO-friendly content.
Best Practices for Using the SEO Agent
To get the most out of the SEO Agent, here are some best practices:
Start Simple: Begin by asking the agent basic questions about crawling, H1 tag analysis, and keyword research. As the agent learns from your inputs, you can move to more complex tasks.
Iterate: Use the agent’s feedback to refine your SEO strategy. If the results don’t meet your expectations, continue tweaking your queries for better outcomes.
Leverage SEO Insights: Use keyword clustering and content generation features to create SEO-friendly content that aligns with your website’s objectives.
Track Keyword Performance: Export the keyword data to Nightwatch for daily tracking and keep an eye on how your keywords perform over time.
The SEO Agent is an all-in-one tool that streamlines SEO tasks, from technical audits to keyword research and content creation. By utilizing this tool, you can save time, automate tedious tasks, and ensure that your SEO strategy is aligned with the latest best practices.
Explore the platform, experiment with different queries, and give us feedback as we continue to enhance its features!
Need Help?
If you have any questions or need additional support, don’t hesitate to reach out to our support team.