Creating and Customizing Reports

Daily Reports

Once you create an account on Nightwatch you will start receiving daily reports (with the subject line: Your Daily Report) to your email address for Top 10 daily rank gains and Top 10 rank losses. If you wish to receive these reports less frequently or disable them you can do that in the account settings. 

All you need to do is: 

  1. Click on your profile icon in the top navigation tab,
  2. Choose settings in the drop-down,
  3. Change the interval to weekly, monthly, or never to completely disable them.

These reports are sent only to the account's email address.

Customizing and Scheduling Reports

Nightwatch enables you to use intuitive, customizable drag-and-drop reports exporting data into three formats: PDF, CSV, and HTML.

There are three report templates you can use and customize:

  • Basic report
  • Progress report 
  • Competitor report 

Each report consists of elements, or "blocks," and you can add, remove, and rearrange them as you find convenient. For example, you can add a graph or backlink overview of your report.

Creating a Report

To create a report, follow the next steps:

  1. Choose a URL or a View,
  2. Click "Export report" button in the top-right  corner  of the dashboard,
  3. Choose the date interval and report format and customize your columns,
  4. Include other elements if needed,
  5. Click "Export," and the report will be generated.

As well, you can schedule reports from your URLs and View for you and your clients. You can easily access all reports in the top bar by selecting the Report icon.

Creating reports for a specific view

In Nightwatch, you can export reports only for specific views. All you need to do is to choose the view that you previously created in the keyword list:

Reports for the Group of URLs

You can export reports for all the URLs in one Group. All you need to do is to create a Global View and export report from that view. When creating the global view make sure to choose all the URLs that you would like to export data from, using Nightwatch's filters. 

For example:

Once you create the view, just click on Reports in the left sidebar and customize it per your needs. You can schedule them to be sent daily/weekly/monthly to your clients and/or colleagues.

Before You Export Data

Before you create a report, make sure that the keywords you are trying to export have been added for more than 1 day and have data to show; otherwise, a report will appear empty.

White-label Reports

We also provide the ability to customize the logo (to your company's or client's logo) on the reports for users who have  white-label enabled on their account. White-label functionality is supported on Pro plans by default.

Check our tutorial on Youtube:

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