Tracking Backlinks

Enabling Backlinks

To start tracking backlinks for a specific website or URL, you have to first enable it. To do that, click on the "Backlinks" in the sidebar and proceed by clicking on the "Enable Backlinks" button.

To disable backlinks for a website, toggle off backlinks discovery in settings. If you wish, you can also remove the existing backlinks to get more room.

Backlink metrics

Domain Rating (DR) 

Domain rating is a computed score metric that predicts how well a website with that domain will rank in search engines. It’s calculated by evaluating the overall quality and strength of the domain’s backlink profile. It’s measured on a logarithmic scale from 1 to 100. Logarithmic means it’s much easier to go from 20 to 30 than from 70 to 80.

URL Rating (UR) 

This metric is similar to Domain Rating. The difference is that it measures the strength of individual pages. It is retrieved from Ahrefs.

Status, IP, Page Title, First Seen, Link Type, Anchor, ...

You can choose from many different data fields. To see which ones available, just click on the pencil icon and configure column data to your liking.

Backlink Quality

Depending on URL Rating metric, we classify backlinks quality into the following brackets:
  1. High quality (UR more than 50),
  2. Medium quality (UR between 20 and 50),
  3. Low quality (UR between 2 and 20),
  4. Suspicious (UR lower than 2).

Filtering and Segmenting 

It is possible to create powerful filtered Views to focus on your backlink segments. Click on “Filters” and configure conditions and values. For example:

You can save the Views to have access to them later.

Adding Backlinks Manually

In case you already have a list of backlinks (either existing ones or prospects) that you want Nightwatch to monitor and update their status periodically, you can add them by clicking on the “Add Links” button.

Continuous Updating and Monitoring

Nightwatch is checking for new backlinks to your site on a daily basis. You will get a notification when new backlinks are discovered and added your URL’s backlink section.

All backlinks for your website are monitored on a daily basis as well. This way you can easily check which backlinks disappeared or stopped working:

You can always disable new backlink discovery in Settings > Backlinks.

Ignore Domains

You can ignore the domains you wouldn't like to get backlinks from. This ability is useful for filtering out backlinks from websites which could fill up your backlinks limit, for example, link farms.

Backlink Tracking

Backlink Limit

Every subscription plan comes with a certain global backlink limit for your account. Once the limit is reached, Nightwatch will stop automatically discovering and adding backlinks to your URL. To check your current usage and upgrade your subscription to include more backlinks, visit the  subscription plan page.

Exporting Backlinks Report

To export your URL's backlinks into a CSV file, click on "Export” button. If you configure filters, the export will be filtered as well. 

Backlink Data Sources 

Our main backlinks data provider is Ahrefs, which is currently the most trusted backlink source in the SEO industry. This means we are providing you with the most up-to-date backlink pool of the highest quality. Authority metrics (DA, PA) are provided by Ahrefs and Moz. 

Read next: Step 7. Creating Reports

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