Tracking Keyword Rankings

1. Reading Dashboard

After you added your first keywords, you will be redirected to your keywords dashboard: there, you can have an overview of your website performance: average position, search visibility, keyword distribution, and which keywords went up or down. You can change the time interval in the calendar section in the top right corner.

How is the average position calculated?

Average position, or adjusted average position, is a sum of all rankings divided by the number of keywords that you're tracking for a particular URL or website. For a better representation and  comparison,  we use a maximum search depth ranking (100 in most cases) for the keywords that are not ranking anywhere in the searched results.

2. Setting Up the Columns

Moving on: one of the great assets of Nightwatch is the ability to customize the columns and displaying preferred data. As different SEO experts are interested in different kinds of information, we came up with this concept to make tracking more transparent and efficient. You can choose between different metrics.

To set up a custom column view, follow the next steps:

  1. Click on the pencil icon in the column header to open the menu.
  2. Choose the data that you want to see in the column.
  3. Repeat for all columns you'd like to customize.

The first default column, Rank, shows the best rank from all tracked rank types. If, for example, your Local Pack position is higher than your Organic rank, it will be selected for the main rank (position): 

However, depending on your SEO preferences, you might want to avoid this  behavior  and track only organic rank for the main keyword rank, follow our instructions here: What constitutes a keyword rank (position)?

Nightwatch will refresh your rankings on a daily basis, always before midnight UTC. 

3. Adding More Keywords

If you would like to track keywords in multiple locations, in different languages or search engines, there is no need to create a duplicate URL: Nightwatch is designed to track just one URL of a kind. We don't recommend tracking multiple URLs because it has some system disadvantages: not being able to look at the overall stats for all the keywords data, consuming the keyword quota queries multiple times, duplicated data, and more.

The location, language, and search engine settings are applied at a keyword level, not on a URL level. So, you can track each URL once -- but add separate keywords lists with different settings, e.g. location. Nightwatch will show these settings in your main keyword list so that you know which keyword is which:

To track keywords in multiple locations, search engines, or languages, you should add your keywords your URL again, this time with different settings:

  1. Click the "Add Keywords" button above your keyword list.
  2. Paste your keyword list in the box and check the settings: e.g., a different city, language, or a search engine.
  3. Click "Add keywords."
  4.  Repeat the process for all the locations, language, or search engines you wish to track. 
  5. Set up Views (filters) to organize your keywords, so that it's easier to track — more about this in Step 3.

Read next: Customizing Keywords Columns

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