Adding URLs and Keywords

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The first thing in Nightwatch would be adding URLs and keywords you want to track. Follow our wizard to guide you:

1. Adding Website

To add URLs, follow the next steps:

  1. Click the "Add URLs" button on the bottom of the sidebar.
  2. You can match domains and/or nested URLs as well. If you select: Match Subdomains and Match Nested URLs, the tool will track and show data from all your subdomains (e.g. and subpages (e.g. related to the domain, and yet count as one URL on your plan limit.
  3. Enter the URL (or multiple URLs, by toggling "Add multiple" on and adding them one per line).
  4. Set up your country and language — we will use these to discover keywords for the URL later.
  5. Set up your Google Places listing if you'd like to track your Google My Business rankings.
  6. Click "Next."

2. Adding Keywords

To add keywords, follow the next steps:

  1. Choose the search engine where you want to track the rankings. By default, it is Google, but you can track rankings also in Youtube, Bing, Yahoo, and Google My Business.
  2. Set up your country and language — these are to determine where you would like to track your keywords and in what language. For example, if you choose France and language is French, your keywords would be tracked in in French.
  3. Enter the keywords (one per row). Nightwatch will help you to discover more keywords related to your website, all you need to do is to click on the 'auto-discover' button in the keywords field.
  4. If you wish to track keywords as on mobile devices, toggle it on. 
  5. Optionally, set the location settings for tracking, if you would like to track your keywords locally, for example, in New York. Otherwise, the keywords will be tracked on a national level (the US in this case).
  6. Click "Next."

To delete keywords: 

To delete a certain keyword, you can click on the arrow down on the right side of the keyword list (please see the screenshot attached).

In case you would like to delete them in a batch, you can filter out the ones you would like to delete, mark them and click on the 'Actions' button and 'delete.

3. Adding Competitors

To add competitors, follow the next steps:

  1. Use our Competitor Discovery tool to find some competitors for you — or insert their links manually.
  2. If you would like to track their Google My Business and Google Carousel rankings, make sure to fill these fields in.
  3. You can track up to 5 competitors on Trial and Starter plans, up to 10 — on Pro 1000 and higher, and 20 — on Pro 5000 and higher.
  4. You can always tweak your competitor list in your settings later.

4. Integrating with Google Analytics 

Now you can connect your Google Analytics and Search Console accounts. If you have more than one Google Analytics or Search Console account, connect them all to your master account in your Google Analytics settings.

5. Start Tracking!

After you added the keywords, Nightwatch will gather the ranking information for the specified location settings will automatically refresh the data on a daily basis. Give it a few moments to pick up your rankings.

Our system determines the optimal time for updating the rankings, and all rankings are refreshed on a regular daily basis. We don't encourage on-demand updates and custom update times because they add to anomalies of the data when rankings are refreshed in irregular intervals. The best way to ensure the highest accuracy and reduce anomalies in the data is to ensure that all keywords are updated in a constant interval. That is one of the reasons why our tool is more accurate and preferred by most experts.

Read next: Tracking Keyword Rankings

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