Tracking Competitors

Nightwatch provides an ability to set up your competitors to easily monitor their search rankings and compare them with yours. Adding competitors to your websites or URLs will not affect the total number of tracked keywords.

You can track up to 5 competitors on Trial and Starter plans, up to 10 — on Pro 1000 and higher, and 20 — on Pro 5000 and higher.

Setting up Competitor Tracking

To add a competitor, follow the next steps:

  1. Open the website tab by clicking on a URL,
  2. Click the "Competitors" button in the top-right side of the dashboard,
  3. Enter the URLs of your competitors,
  4. Click "Save."

Nightwatch can auto-discover competitors as well. If you'd like to take advantage of this feature, click the "Auto Discover" button as you add your competitors.

To activate and see the competitor data, follow the next steps:

  1. Click on a pencil icon on a column of a website where added competitors,
  2. In the bottom of the list you will see the competitors name, and choose one of its dimensions:
    1. Rank,
    2. Last change or
    3. Day / Week / Month change.

Make sure that you wait for 1 day before you try to access the competitors' data (as Nightwatch will need to do another crawl to start tracking competitors).

Check out our tutorial video on YouTube:


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