When you search for global and non-localized results, you only see so-called organic results, but when we search for local results, Google shows you a specific region with a map and top 3 results (called Local Pack Rank) and the rest is organic.
How to set up Local Pack Rank Tracking in Nightwatch?
Below you can see steps on how to track Local Rank Pack in Nightwatch.
1. Create a Google Place
If you don’t have Google Place for your business yet, you can register here.
2. Configure Place Tracking
You will need to configure the name of your local place under the website settings.
You can do that by following the next steps:
Open the appropriate website and click “Settings”,
Enter your place name in “Google Place” field - make sure you enter the exact place name,
You will be able to see different types of rankings in the keyword list by customizing the column cells.
By clicking on the pencil icon on a particular column you can choose any type of the rankings to be displayed: organic, local places, image carousel, etc.
In the rank column, the highest rank will always be displayed.