When you search for global and non-localized results, you only see so-called organic results, but when we search for local results, Google shows you a specific region with a map and top 3 results (called Local Pack Rank) and the rest is organic.
How to set up Local Pack Rank Tracking in Nightwatch?
Below you can see steps on how to track Local Rank Pack in Nightwatch.
1. Create a Google Place
If you don’t have Google Place for your business yet, you can register here.
2. Configure Place Tracking
- Open the appropriate website and click “Settings”,
- Enter your place name in “Google Place” field - make sure you enter the exact place name,
- Click “save”.
If you have multiple Google Places, here's how you can work through it:
- If the names of both your businesses in Google Places are the same and their addresses are different, you can just add the name in the Google Places field without entering the addresses. For example, if both these Google Places are "An Example Business, California", and "An Example Business, New York" - you can insert "An Example Business" in the field, and it will track both locations for you.
- If both the Google Places names are similar but not the same, you can use wild card. For example, "An Example Business 1" and "An Example Business 2", you can insert "An Example Business *" to track them both.
Once you have configured your Google Place tracking in Nightwatch, you will be able to see different types of rankings in the keyword list by customizing the column cells - this includes your Local Pack Rank. By clicking on the pencil icon on a particular column you can choose any type of the rankings to be displayed: Organic Rank, Local Pack Rank, Image Carousel, and more.
In the rank column, the highest rank will always be displayed.